Post by account_disabled on Dec 20, 2023 8:36:57 GMT
The origin of pasta carbonara, one of the favorite recipes related to this Italian food, continues to be the subject of debate. In his latest campaign, Barilla has opted for one of the most widespread theories, which indicates that this recipe appeared in the 1940s, during World War II, as a combination of Italian cuisine and the well-known K rations of the American army. . On the occasion of World Carbonara Day , celebrated on April 6, the food company has launched "The Origins of Carbonara" ("The origins of carbonara" in English), an advertising action behind which the Italian agency Alkemy is behind .
The bulk of it consists of a short film of almost ten minutes that moves away from typical advertisements to get closer to the cinematographic atmosphere. "The Origins of Carbonara" is set in Rome in 1944. In the Phone Number List middle of the war, a general orders Robbins, a soldier in the American army, to get a home-cooked meal that will raise the morale of the troops . To do this, Robbins is forced to negotiate and close an unstable alliance with an Italian chef, who racks his brain to come up with a suitable dish so that the soldier is not fired.
The purpose of this initiative is to highlight multicultural collaboration and the healing powers of good food prepared with effort. "This film is a tribute, in cinematic form, to pasta, which has always united people and cultures," said Alessio Gianni , vice president of global digital marketing at Barilla. Additionally, the company has committed to donating one million pasta dishes in 2021 to the non-profit organization Food for Soul, aimed at combating hunger and food waste. If you cannot view the embedded video correctly, click here DATA SHEET Advertiser: Barilla Agency: Alkemy Executive Creative Directors: Jan Mattassi and Marco Tironi Strategy Director: Xavier Mairesse Director of Photography: Emanuele Zarlenga Producer: Chiara Agresta.
The bulk of it consists of a short film of almost ten minutes that moves away from typical advertisements to get closer to the cinematographic atmosphere. "The Origins of Carbonara" is set in Rome in 1944. In the Phone Number List middle of the war, a general orders Robbins, a soldier in the American army, to get a home-cooked meal that will raise the morale of the troops . To do this, Robbins is forced to negotiate and close an unstable alliance with an Italian chef, who racks his brain to come up with a suitable dish so that the soldier is not fired.
The purpose of this initiative is to highlight multicultural collaboration and the healing powers of good food prepared with effort. "This film is a tribute, in cinematic form, to pasta, which has always united people and cultures," said Alessio Gianni , vice president of global digital marketing at Barilla. Additionally, the company has committed to donating one million pasta dishes in 2021 to the non-profit organization Food for Soul, aimed at combating hunger and food waste. If you cannot view the embedded video correctly, click here DATA SHEET Advertiser: Barilla Agency: Alkemy Executive Creative Directors: Jan Mattassi and Marco Tironi Strategy Director: Xavier Mairesse Director of Photography: Emanuele Zarlenga Producer: Chiara Agresta.