Post by account_disabled on Dec 11, 2023 4:48:52 GMT
When looking at web pages in search results, you’ll notice that they include a small snippet of information below the link. This is known as a ‘meta description’. A meta description is a useful tool for marketers. A short, catchy description can help to persuade a user to click on an article.
While meta descriptions aren’t the end-all Industry Email List SEO aspect of your website, it’s a great idea to tidy them up to prevent any errors. They need to be a specific length to show up fully in search engine results and they need to be unique for each page and keyword.
Stuck trying to find the best keywords to use? Ranktracker’s keyword tracker might be able to help.
Optimize Your Content
As you craft a content marketing strategy, it might be tempting to think more is better. Publishing new content regularly helps to drive new visitors to your site, and keep people engaged. However, the answer is not in quantity, but rather in quality most of the time.
This is where content optimization comes into play. This is the process of looking at existing content on your site and asking, ‘how could it be better optimized?’. This doesn’t usually mean rewriting an entire article. Instead, it involves considering certain aspects of your content.
Here are some further factors that you might want to consider:
Have you chosen the right word count? Look at successful articles covering the same topic and check their word counts.
Are you using keywords as effectively as you could be? Finding the right keywords is an important part of content marketing. But density is also important. Make sure to avoid overusing keywords. More instances of a keyword does not mean that it ranks better - it’s in fact the opposite
Are you covering related topics? The best articles cover multiple user queries. Head to the ‘People Also Ask’ section in Google to find other relevant topics to include within your article.
The Global SEO software market is huge, so there’s thousands of tools out there to use to help you optimize your content. Ranktracker has a whole suite of tools that can help you in this department.
One example… after you’ve spent time optimizing a page, you’ll want to know how it is performing. Ranktracker’s Ranktracker gives you access to progress updates in your SEO campaigns. You can even receive email alerts when you hit certain targets.
While meta descriptions aren’t the end-all Industry Email List SEO aspect of your website, it’s a great idea to tidy them up to prevent any errors. They need to be a specific length to show up fully in search engine results and they need to be unique for each page and keyword.
Stuck trying to find the best keywords to use? Ranktracker’s keyword tracker might be able to help.
Optimize Your Content
As you craft a content marketing strategy, it might be tempting to think more is better. Publishing new content regularly helps to drive new visitors to your site, and keep people engaged. However, the answer is not in quantity, but rather in quality most of the time.
This is where content optimization comes into play. This is the process of looking at existing content on your site and asking, ‘how could it be better optimized?’. This doesn’t usually mean rewriting an entire article. Instead, it involves considering certain aspects of your content.
Here are some further factors that you might want to consider:
Have you chosen the right word count? Look at successful articles covering the same topic and check their word counts.
Are you using keywords as effectively as you could be? Finding the right keywords is an important part of content marketing. But density is also important. Make sure to avoid overusing keywords. More instances of a keyword does not mean that it ranks better - it’s in fact the opposite
Are you covering related topics? The best articles cover multiple user queries. Head to the ‘People Also Ask’ section in Google to find other relevant topics to include within your article.
The Global SEO software market is huge, so there’s thousands of tools out there to use to help you optimize your content. Ranktracker has a whole suite of tools that can help you in this department.
One example… after you’ve spent time optimizing a page, you’ll want to know how it is performing. Ranktracker’s Ranktracker gives you access to progress updates in your SEO campaigns. You can even receive email alerts when you hit certain targets.