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Post by account_disabled on Dec 4, 2023 10:53:45 GMT
By considering the behavior of the target group as to whether they have behaviors or interests that can lead to the desired goal or not. For example, setting a goal, such as using SMART GOAL to set goals. Whether it is a short-term goal or long term to be effective and facilitates measurement results Set goals that are consistent with the target group. Image source: S – Specific means it is a target that has a definite scope. M – Measurable means goals that can be Whatsapp Number List measured. A – Achievable means a possible target. within the time and resources available R – Relevant means it is a goal that is consistent with the desired results in the long term. T – Time-based means it is a target with a limited time period. Plan marketing campaigns After having a target that is consistent with the customer group you want to reach It is then used to plan marketing campaigns by planning appropriate content formats that will be used in advertising. By using the principles of Sales Funnel to help, that is, the principles of TOFU (Top of the funnel), MOFU (Middle of the funnel) and BOFU (Bottom of the funnel). Plan marketing campaigns Image source: TOFU (Top of the funnel) Content that makes people aware of the brand, such as Content , Videos, Infographics, etc. MOFU (Middle of the funnel) content that helps provide information for comparison, such as White papers, Webinars, Educate Content, etc.
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